Received: 05-05-2021 / Accepted: 13-08-2021
Chuong My district is one of the key poultry farming production areas of Hanoi. Broiler production is well developed, however, focuses on small-holder farmers and fragmented in residential areas with poor linkage between production and consumption. This study aims to develop broiler production in Chuong My district towards quality and environmental protection. This study used both primary and secondary data, which primary data were collected through interview with146 broiler small-holder farmers including 126 traditional farmers and 20 non-traditional farmers. Statistical methods were applied in this study. Our results indicate that broiler production is a significant income source for most farmers. Farmers who applying new technologies in broiler production had advantages in both production and market as compared to the traditional group. To develop broiler production towards quality and environmental protection, farmers should apply advanced process.