Received: 29-06-2022 / Accepted: 21-10-2022
Opportunities and challenges recently emerging from the context of digital transformation, urbanization, climate change and globoalization have changed remarkably the role and position of the agriculture, rural economy and farmers. Based on the analysis of recent domestic and foreign studies, the authors clarified the impacts of each context on the sustainable development of the agriculture, rural economy and farmers. Digital transformation is considered as one of the priorities, as a solution to shorten the asymmetric information gap between actors in the value chain of agricultural products. Urbanization contributes significantly to changing the face of rural areas, but also causes socio-economic consequences and disturbances. Climate change is one of the bigest challenges threatening productivity, output of the agricultural sector and income of farmers. In particular, globalization is urging dramatically changes in agricultural production resulting from the demand growth in the world market for agricultural products. Thus, the authors believe that for sustainable development, it is imperative to implement four group solutions synchronously: support to promote digital transformation, take advantage of opportunities from urbanization, adapt to climate change and master the dynamicsof the globalization process.