Received: 14-11-2022 / Accepted: 02-03-2023
The purpose of this study was to identify the determinants of the product classificationof OCOP program in An Giang province. There are 74 OCOP products in three industries of food, beverage, and handicrafts and decoration. Standardized index method and regression analysis were used to assess the determinants of OCOP product classificaion. The results show that the factors of marketing, production organization, product story design, and product development positively affectedthe OCOP product classificaion in An Giang province.