ThestudyaimstoestimatethesituationoffruitproductioninSonLaandanalyzetheadvantageanddisadvantageindevelopingfruitproduction;Hence,tosupportthesolutionstosustainabledevelomentoffruitinSonLaprovince.TheresearchusedsecondaryandprimarydatatoanalyzethestatuscurrentoffruitproductioninSonLaprovince.Theresearchmethodologysuchasdescribedstatisticalanalysis,comparative,forecastingtoassessthedevelomentoffruitareainSonLaprovince.TheresultsshowthatSonLaprovincehas58,824haoffruitsandthetotaloutputaround220,304tonsin2018.Meanwhile,theprovince’sagriculturesectorplantargetedat100,000haand1,100,000tonsoffruitsby2020.Theareaoffruitsincreased35.6%inthe2015-2018period.MocChau,YenChau,MaiSon,SongMa,MuongLaandThuanChaudistrictswereconcentratedfruitproductionareaswithcomparativeadvantages.Themainfruitsincludedmango,longan,banana,avocado,Taiwancrabapple,dragonfruitandpassionfruit.TheexportvalueofmainfruitproductsreachedoverUSD13.9million2018.Theactorssuchascooperatives,enterprisesandpeoplewerecloselylinkedinthedevelopmentoffruitsinSonLaprovince.Therewere41fruitcooperativesmeetingVietGAPstandardsand228hagrantedplantingcodesintheprovince.However,thedevelopmentoffruitsinSonLaprovincefacedseveraldifficultiessuchasdividedterrainconditions,slopeland,unprdictableweather,andlowproductionlevelofpeople.Tosustainabledevelopfruitproduction,SonLaprovinceneedstosimultaneouslyapplyeconomicandtechnicalsolutions,namelyplanningtheconcentratedproductionareas;applicationofscientificandtechnicalmeasurese inharvestandprocessing;formallinkageofactorsfromproductiontoconsumption;tradepromotionandproductadvertissment;andimprovementofpeople’stheproductionlevel.