Received: 07-05-2013 / Accepted: 28-06-2013
Demand for pork consumption is highly fluctuated and depended on many factors. Thus, the estimation and analysis of factors affecting pork demand would contribute to stabilize the market for pork in particular and the whole market for consumption goods. The study used econometrics model and ANOVA analysis to analyze key factors affecting the demand for pork consumption in Vinh city, Nghe An province. Results showed that key factors such as price of pork meat, fish, and chicken, as well as real income of household have affected to the demand for pork consumption. On the other hand, some factors such as price of beef, personal background of consumers (like source of income, age, gender, and current living place of household) do not have any effect on the demand (of pork). In order to stabilize the market for pork, some measures are required such as controlling the supply of pork meat, developing the retail system (for pork), and planning for pig production in associated with poultry and fish production.