Consumer Satisfaction in LongBien District with the Quality of the Service of E-commerce Website Sendo.vn

Received: 26-08-2019

Accepted: 25-11-2019

DOI:

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Issue: Vol. 17 No. 10 (2019)

Section:

KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Mai, N., Phong, N., Ha, L., & Huyen, T. (2024). Consumer Satisfaction in LongBien District with the Quality of the Service of E-commerce Website Sendo.vn. Vietnam Journal of Agricultural Sciences, 17(10), 835–846. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/608

Consumer Satisfaction in LongBien District with the Quality of the Service of E-commerce Website Sendo.vn

Nguyen Ngoc Mai (*) 1 , Nguyen Thanh Phong 2 , Le Thi Thu Ha 1 , Tran Thanh Huyen 1

  • 1 Khoa Kế toán và Quản trị kinh doanh, Học viện Nông nghiệp Việt Nam
  • 2 Khoa Kinh tế và Phát triển nông thôn, Học viện Nông nghiệp Việt Nam

    • Keywords

    E-service quality, online stores, satisfaction, website

    Abstract


    The purpose of this research was to assess consumer satisfaction in LongBien district with the quality of the service of E-commerce website Sendo.vn. The research combined the scale of E-S- QUAL model and E-RecS-QUAL model to set up 29 standards in 6 groups of service quality of e-commerce website, including access efficiency, performance efficiency, system availability, privacy, fulfillment and supporting of website.Based on the survey about 168 customers who hadever purchased goods on the Sendo.vn website,the study indicated that customers’satisfaction dependedmostlyon price factors, product quality, and reliability,.

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