Factors Influencing Eco-tourism Service Quality at Ba ViNational Park, Ha Noi

Received: 17-02-2015

Accepted: 17-05-2015

DOI:

Views

2

Downloads

0

Issue: Vol. 13 No. 4 (2015)

Section:

KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Nhung, N., Hanh, D., & Oanh, N. (2024). Factors Influencing Eco-tourism Service Quality at Ba ViNational Park, Ha Noi. Vietnam Journal of Agricultural Sciences, 13(4), 675–686. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/204

Factors Influencing Eco-tourism Service Quality at Ba ViNational Park, Ha Noi

Nguyen Thi Trang Nhung (*) 1 , Do My Hanh 1 , Nguyen Quoc Oanh 1

  • 1 Khoa Kế toán và Quản trị kinh doanh, Học viện Nông nghiệp Việt Nam

    • Keywords

    Service quality, Ecotourism, Satisfaction, Ba Vi National Park

    Abstract


    This study aimed at analyzing factors influencing service quality of ecotourism at the national Park in Ba Vi, Ha Noi. The influencing criteria were measured and tested through the methods of Cronbach alpha coefficient and Exploratory factor analysis (EFA). The primary data were collected in 2014 on 252 tourists. The research results of Ordinal Logit Regression revealed that except “transportation”, six factor groups affecting service quality of ecotourism included eco-landscape, empathy, responsiveness, liasion, management capacity, and safety. Among these, the eco-landscape appeared to be major factor determining eco-tourism quality.

    References

    Arabatzis, G. and Grigoroudis, E. (2010). Visitors' satisfaction, perceptions and gap analysis: The case of Dadia-Lefkimi-Souflion National Park. Forest Policy and Economics, 12: 163-172.

    Babakus, Emin and Gregory W. Boller. (1992). Anempirical assessment of SERQUAL scale. Journal of Business Research, 24: 255-268.

    Bollen, K.A. (1998). Structural Equations with latent variables. New York: John Wiley and Sons.

    Ceballos - Lascurain, H. (1996). Tourism, ecotourism, and protected areas: The state of nature-based tourism around the world and guidelines for its development, Iucn.

    Cronin, J.J., Taylor, S.A. (1994). SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality. Journal of Marketing, 58, 125-31.Hair, Jr.J.F, Anderson, R.E, Multivariate Data analysis, 5th ed., Upper Saddle River: Pretice-Hall.

    Hoelter, J.W. (1983). The analysis of covariance structure: goodness-of-fit indices. Sociological Methods and Research, 11: 325-334.

    Maryam Khan. (2002). Ecoserv - Ecotourists’ quality expectation. Howard University, USA.

    Parasuraman, a. Zeithaml, V.A., Berry, L.L. (1998). A conceptual model of service quality and its implication for future research. Journal of Marketing, 49(3).

    Nguyễn Tài Phúc. Khảo sát sự hài lòng của du khách đối với hoạt động du lịch sinh thái ở Phong Nha - Kẻ Bàng. Trường đại học Kinh tế - Đại học Huế.

    Reichheld, F.F. & Sasser, Jr.,W.E. (1990). Zero defections. Quality comes to services. Harvard Business Review, 68(5): 105-111.