FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI

Received: 08-12-2016

Accepted: 11-09-2016

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Issue: Vol. 14 No. 10 (2016)

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KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Trung, T., & Ly, N. (2024). FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI. Vietnam Journal of Agricultural Sciences, 14(10), 1588–1607. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/1473

FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI

Tran Quang Trung (*) 1 , Nguyen Bao Ly 2

  • 1 Khoa Kế toán và Quản trị kinh doanh, Học viện Nông nghiệp Việt Nam
  • 2 Faculty of Accounting and Business Management, Vietnam National University of Agriculture

    • Keywords

    Hà Nội, tiêu thụ của táo nhập khẩu

    Abstract


    The aims of this research were to identify the factors affecting consumption of importedapplesin Hanoi. A random sample of 80 respondentsin Hanoi was selected to collect data on their consumption of importedapples. Methodologically, a statistical analysis was used to identify the preferences of consumers in purchasing importedapplesand the two-step econometric technique was applied to measure the effects of the socio-economic and characteristics of the market on consumption of importedapples in Hanoi. The integrating results from the two models showed thattheincome of the consumerhasstrongly positive effects onthe consumer’s decisions to buy and consume imported apples in Hanoi.Atalighter level, the age of the consumerand information about importedapplesalso have positive effects on the probability of importedapple purchasing.In contrast, the price of appleshas anegative effect on the consumer’s decision to buy imported apples.Finally, several implications of this study highlighted the contribution of the research to theory by enriching the body of literature and marketing perspective by showing the worthy bases for the government to develop the market and for imported apple tradersin making their business behaviors more consistent.

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