FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI

Received: 08-12-2016

Accepted: 11-09-2016

DOI:

Views

1

Downloads

0

Issue: Vol. 14 No. 10 (2016)

Section:

KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Trung, T., & Ly, N. (2024). FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI. Vietnam Journal of Agricultural Sciences, 14(10), 1588–1607. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/1473

FACTORS INFLUENCING CONSUMPTION OFIMPORTEDAPPLES IN HANOI

Tran Quang Trung (*) 1 , Nguyen Bao Ly 2

  • 1 Khoa Kế toán và Quản trị kinh doanh, Học viện Nông nghiệp Việt Nam
  • 2 Faculty of Accounting and Business Management, Vietnam National University of Agriculture

    • Keywords

    Hà Nội, tiêu thụ của táo nhập khẩu

    Abstract


    The aims of this research were to identify the factors affecting consumption of importedapplesin Hanoi. A random sample of 80 respondentsin Hanoi was selected to collect data on their consumption of importedapples. Methodologically, a statistical analysis was used to identify the preferences of consumers in purchasing importedapplesand the two-step econometric technique was applied to measure the effects of the socio-economic and characteristics of the market on consumption of importedapples in Hanoi. The integrating results from the two models showed thattheincome of the consumerhasstrongly positive effects onthe consumer’s decisions to buy and consume imported apples in Hanoi.Atalighter level, the age of the consumerand information about importedapplesalso have positive effects on the probability of importedapple purchasing.In contrast, the price of appleshas anegative effect on the consumer’s decision to buy imported apples.Finally, several implications of this study highlighted the contribution of the research to theory by enriching the body of literature and marketing perspective by showing the worthy bases for the government to develop the market and for imported apple tradersin making their business behaviors more consistent.

    References

    Ottum, B. D. and W. L. Moore (1997). The role of market, Journal of Product Innovation Management, Vol. 3.

    Hawkins, D. and D. Mothersbaugh (2009). Concept of Consumer Behavior, Consumer behavior building Marketing Strategy, 12th edition (February 24, 2012).

    Hoyer, W. D. and D. J. MacInnis (1997). Consumer Behavior, Boston: Houghton Mifflin Company.

    Phuong, N.V. and M. Marcus (2013). Meat consumption patterns in Vietnam: Effects of household characteristics on pork and poultry consumption, Poster presentation at the 53rd Annual Conference of the German Society of Economic and Social Sciences in Agriculture (GEWISOLA): How much market and how much regulation does sustainable agricultural development need? Berlin, September, pp. 25 - 27.

    Radam, A., M. R. Yacob, T. Siew Bee, and J. Selamat (2010). Consumers’ perceptions, attitudes and willingness to pay towards food products with “no added Msg” labeling, International Journal of Marketing Studies, 2(1): 65 - 77.

    Ruth Rikowski (2007). The Factors Affecting Individual Consumer Behavior, Knowledge management: Social, Cultural and Theoretical Perspectives.

    Thang, N. M. and B. M. Popkin(2004). Patterns of food consumption in Vietnam: Effects on socioeconomic groups during an era of economic growth, European Journal of Clinical Nutrition, 58(1):145 - 153.

    The American Heritage Dictionary of the English Language (2003). Wholesaler and Retailer, Fourth Edition, Houghton Miffin Company.

    Tran Quang Trung, Do Quang Giam, Vu Thi Hai, Phuong Thao Lai, Ngo Thi Thu Hang, Le Thi Kim Son, and Bui Thi Mai Linh (2014). Factors influencing milk consumption of rural households in Northern Vietnam, Greener Journal of Business and Management Studies, 4(2): 31 - 40.

    McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice, Journal of Consumer Research, 2(4).