Developing Community-based Tourism Associated with Agricultural Production in Ba Vi District, Hanoi

Received: 23-02-2022

Accepted: 07-04-2023

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Issue: Vol. 21 No. 4 (2023)

Section:

KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Thuy, D., Trang, N., & Oanh, N. (2024). Developing Community-based Tourism Associated with Agricultural Production in Ba Vi District, Hanoi. Vietnam Journal of Agricultural Sciences, 21(4), 504–516. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/1358

Developing Community-based Tourism Associated with Agricultural Production in Ba Vi District, Hanoi

Doan Thi Ngoc Thuy (*) 1 , Nguyen Thi Thu Trang 1 , Nguyen Thi Kim Oanh 1

  • 1 Khoa Kế toán và Quản trị kinh doanh, Học viện Nông nghiệp Việt Nam

    • Abstract


    This study aimed to analyze the current situation of community-based tourism development associated with agricultural production in Ba Vi district, Hanoi city. The study was conducted on local officials and farmer households participating in the community tourism associated with agricultural production and 187 visitors using direct interview. Collected data were processed through SPSS software and Cronbach alpha coefficients, factor analysis and regression analysis were employed to assess the satisfaction of tourists on community-based tourism associated with agricultural production. The results show that tourism development to satisfy tourists in the area relied on 6 factors, viz. accommodation (0.365), food and beverage (0.318), infrastructure (0.286), service price (0.178), experience activities (0.169), and tourist service staff (0.165). Therefore, in order to further develop the community-based tourism associated with agricultural production in Ba Vi district, local authorities and tourist site managers need to invest and upgrade infrastructure, accommodation facilities, expanding catering services and shopping activities, diversifying experience activities and improving service skills of tourist staff.

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