Factors Affecting Consumer’s Intentions in Buying Organic Foods in Long Bien District, Hanoi

Received: 10-02-2020

Accepted: 09-04-2020

DOI:

Views

2

Downloads

0

Issue: Vol. 18 No. 2 (2020)

Section:

KINH TẾ XÃ HỘI VÀ PHÁT TRIỂN NÔNG THÔN

How to Cite:

Mai, N., & Phong, N. (2024).  Factors Affecting Consumer’s Intentions in Buying Organic Foods in Long Bien District, Hanoi. Vietnam Journal of Agricultural Sciences, 18(2), 157–166. http://testtapchi.vnua.edu.vn/index.php/vjasvn/article/view/645

 Factors Affecting Consumer’s Intentions in Buying Organic Foods in Long Bien District, Hanoi

Nguyen Ngoc Mai (*) 1 , Nguyen Thanh Phong 2

  • 1 Khoa Kế toán và Quản trị kinh doanh,Học viện Nông nghiệp Việt Nam
  • 2 Khoa Kinh tế và Phát triển nông thôn,Học viện Nông nghiệp Việt Nam

    • Keywords

    Purchasing intention, organic food, consumer attitude

    Abstract


    The purpose of this research was to identify the factors affecting customer purchase intentions toward organic food in Long Bien district, Hanoi. The study used the factors (Subjective Norm (SN), Perceived Behavioral Control) in the model Theory of Planned Behavior (TPB) and use some other factors, based on the previous studies on the same subjects. Responses were collected from 296 consumers on Long Bien area. Data were analyzed using Structural Equation Modeling (SEM) to evaluate the strength of the relationship between the constructs. The findings showed that there were 4 factors affecting customer purchase intentions toward organic food:SN, health consciousness, consumer knowledge, sensation about price (SPr) positively. Importantly, the SPr factor was the negative affecting purchase intentions. The study has supported the inclusion of new constructs in the TPB as it has improved the predictive power of the proposed framework in determining consumer's intention to purchase organic food.

    References

    Ajen I. &Fishbein M. (1975). Belief, attitude, intention and behavior. An introductiion to theory and research.Reading, Mass: Addison - Wesley.

    Ajzen I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes. 50: 179-211.

    Ủy ban nhân dân quận Long Biên (2018), Báo cáo kinh tế xã hội quận Long Biên năm 2018.Ủy ban nhân dân quận Long Biên

    Chiew Shi Wee Mohd Shoki Bin Md., (2014). Consumers Perception, Purchase Intention and Actual Purchase Behavior of Organic Food Products.Review of Itergrative Bussiness and economic research. 3(2).

    Greene C.R. & Kremen A. (2003). US Organic Farming in 2000-2001: Adoption of Certified Systems (No. 33769). United States Department of Agriculture, Economic Research Service.

    Grunert S.C. & Juhl H.J. (1995). Values, environmental attitudes and buying of organic foods. J. Econ. Psychol. 16(1): 39-62.

    Hage O., Soderholm P. & Berglund C. (2009). Norms and economic motivation in household recycling: empirical evidence from Sweden. Resources, Conservation and Recycling. 53(3): 155-165.

    Hoffmann S. & Schlicht J. (2013). The impact of different types of concernment on the consumption of organic food. Int. J. Consum. Stud. 37: 625-633.

    Joseph F. Hair, Jr. William, C. Black Barry, J. Babin Rolph, E. Anderson (2014). Multivariate Data Analysis (Seventh Edition). Pearson Education Limited.p.100.

    Jia N.X., Liu H.F., Wang X.P. & Liu Y. (2002). Discussion on the development of organicfood, green food and hazard free food. Journal of China AgriculturalResources and Regional Planning. 23(5): 60-62.

    Jyoti Rana & Justin Paul (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services. 38: 157-165.

    Kettinger W.J., Lee C.C. & Lee (1995). Global Measures of Information Services Quality: A Cross-National Study. Decision Sciences, 26(5): 569-588.

    Long J. Scott (1997). Regression Models for Categorical and Limited Dependent Variables. Sage Publications, Thousand Oaks, CA.

    Mingyan Yang (2014). Thesis Consumer Attitude and Purchase Intention towards Organic Food. Linnӕus University.

    Saunders M., Lewis P. & Thornhill A. (2012).Research Methods for Business Students 6th edition, Pearson Education Limited

    Sohail Younus, Faiza Rasheed & Anas Zia. Global Journals Inc, Identifying the Factors Affecting Customer Purchase Intention. (USA). Volume 15 Print ISSN: 0975 -5853: 9-14.

    Thanh Thúy (2018). Xu thế tiêu dùng trong ngành thực phẩm, đồ uống. Truy cập từ http://tapchitaichinh.vn/tai-chinh-gia-dinh/xu-the-tieu-dung-trong-nganh-thuc-pham-do-uong-145737.html, ngày8/10/2019.

    William J. Doll, Weidong Xia & Gholamreza Torkzadeh (1994). A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly. 18(4): 453-461.

    Yadav R., & Pathak G.S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite. 96: 122-128. doi: 10.1016/j.appet.2015.09.017.

    Yang L. (2014). Food safety situation in China is stable. Quality Exploration. Economics andSocial Sciences 2015. 4(1): 17-31.