Study on Consumption Demandsof Bat Trang Ceramics Products

Bat Trang ceramics products are popularly consumed in the market. In the process of globalization and market integration, however, the products are also facing fierce competitions with other ceramics products, making some producers are at risks of ceasing production. Employing demand side and regional approach, this study reflects the assessments of consumers on Bat Trang ceramicsproducts in terms of quantity, quality, consumers’ characteristics, frequency and consumption purposes. The study also identified major factors affecting the consumption demands of Bat Trang ceramics products includingquantity,styles, product price, and information, in which product price is the most important factor resulting in decreasing demand of the products. The article has proposedsome solutionsto developBat Trang ceramicsproducts to boostconsumers’ demandof domestic market.