Received: 18-06-2014 / Accepted: 01-09-2014
This study aims to show how information of vegetable originsand sources influence on consumer’s behavior in Hanoi city. The data collected from consumers in Hanoi showed that they much paid attention to information of vegetable origins, particularly women bebcause they occupied 85.6 percent of vegetable buyers. Gender, age, occupation, educational achievement and family component are factors that influence on consumers’s perception and behavior. Based on the investigation of consumer’s behavior, the study recommends major solutions in order to enhance consumer’s perception of and their accessibility to vegetable origins such as selecting vegetabe suppliers and seeking enough information of vegetables as “a smart consumer”.