Received: 30-12-2020
Accepted: 01-06-2021
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Factors Affecting the Competitiveness of Garment Enterprises in the Red River Delta region, Vietnam
,
Ly Thu Cuc
2, 3
,
Tran Huu Cuong
1
Keywords
Competitiveness, Red river delta, garment enterprise, competitiveness model
Abstract
The objective of this study was to identify the factors that affected the competitiveness of garment firms in the Red River Delta region. To achieve this, the study applied the Porter’s five forces as the framework for analysis. By using the previous studies and group-discussion results, the authors have built the metrics to serve the factor analysis. The data were collected through the survey of garment business managers in the Red River Delta provinces with a total of 201 samples. The analysis results showed that 4/5 factors affected the competitiveness of garment enterprises in the Red River Delta region. These are Suppliers, Customers, Potential of new entrants into the industry and Competition in the industry. In which the factor “Customers” is the most important factor for the competitiveness of garment enterprises in the Red River Delta.
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