The Study on Marketing Actors of Distributional Channel of Pork Products in Nghe AnProvince

The share of agricultural GDP of the total GDP of Nghe An Province is relatively high. Agriculture plays a decisive role in the stablization and development of the province. Furthermore, the added value of livestock sector has a tendency to grow faster than that of cultivation; this is in accordance with the general trend of the social economic development and the target of economic structure of Nghe An. This study was conducted in order to recommend economic policy in the coming years for the agricultural production, especially livestock and pig sectors of Nghe An. The research findings indicated that major marketing actors play an important role in the process of production and distribution of pork products. Among the actors, producers face relatively high risk while slaughters and retailers have a high benefit in comparison with other actors. A set of measures should be taken for improvement of distribution channels of pork in Nghe An.